Loyalty programs are great incentives that leave your customers coming back for more. They can drive sales and increase customer engagement. There are so many to choose from, how do you know which loyalty program is right for you? Well, understanding what you want out of a loyalty program whether that be customizable rewards, a simple digital stamp, or a more comprehensive program that gamifies the customer experience, we have done the research and weighed in on our 5 favorite loyalty programs.
TapMango
This Canada based customer loyalty program has made quite the name for itself since its inception nearly a decade ago. They offer a comprehensive and flexible program that can be tailored to any business’ needs. TapMango has worked with both small and large businesses to increase their bottom line and have been quite successful in doing so. Do you already have a POS system and not have the option to switch companies? Well, have no fear, TapMango can seamlessly integrate with any POS system and can be up and running within minutes. There is no contract, therefore there is no long-term commitment. You can try TapMango and if you don’t like it, no problem. If you are interested in trying TapMango, their site has been linked here.
Belly
Are you interested in finding out more about how your customers spend their money at your establishment? Well, Belly offers just that. You are able to grasp a better understanding of who your customers are and how they are engaging with your loyalty program -- ultimately, what leaves them coming back for more. Belly can also integrate with social media platforms which allows a “word of mouth” marketing to occur. Free marketing? I think yes! The bottom line is that Belly is able to increase your customer visits through a customer-facing rewards program that allows you to better monitor who your customers are, how they engage with your brand, and create unique rewards that better target your customer base. Sounds interesting, huh? Find out more about Belly here.
Kangaroo
Unlike TapMango and Belly, Kangaroo’s main goal is to create customer loyalty by way of motivation. They want you to be able to customize your loyalty program so that it matches who you are as a brand. You can design branded digital gift cards, attract more customers through social media by leveraging the size of their network and influence, reward customers for purchasing a certain product or item as part of a promotion, and build a stronger relationship with Kangaroo’s CRM. Kangaroo is not only limited to those basic features. They offer some more high-tech features to help entice customers. For instance, there is a Geo-Location feature that helps attract nearby customers, or a Traffic Booster feature that allows you to boost off-peak times sales. Lastly, Kangaroo can connect with your POS system to offer a more seamless experience for both you and your customers. Read more about Kangaroo here.
Loopy Loyalty
Who likes a free trial? I’m just over here, raising my hand, maybe throwing in a few fist pumps. Free trials are amazing things. Loopy Loyalty is giving you the chance to try out their program. The best part about the trial, apart from it being free, is that you don’t have to input any credit card information. Can I get a woohoo?! I don’t know about you, but I absolutely hate inputting my credit card information for something that’s supposedly free. Loopy Loyalty is different from the three aforementioned programs in the aspect that it is a digital stamp card, instead of an entire customer loyalty program suite. Now before you rule out a digital loyalty platform, Loopy Loyalty has some sweet features embedded within the application. It is supported by both Google and Apple Wallets and you can customize your stamp card and reward system within minutes. You can connect with customers by sending targeted messages that either focus on a segment of your customer base or to the entire customer base. You are also able to send messages based on your customers’ locations through information gathered by both GPS and beacons. These messages will automatically appear on their lock screens. Loopy Loyalty isn’t just a nifty little application that supplies your customers with stamps. They also offer a comprehensive metrics system so that you can measure your digital loyalty program efforts and improve upon them. Go check out Loopy Loyalty here.
Loyalty+
The final program we would recommend, Loyalty+, is used by many reputable businesses such as KFC and Pizza Hut. This omnichannel loyalty program platform allows you to gamify the customer’s experience through leaderboards with tier-based rewards and customized referral bonuses. I don’t know about you, but I love to see my name within the top 10 on a leaderboard. It instills a sense of satisfaction within me. I feel proud of myself and my contribution. I can assure you that your future customers will feel the same way. Another great attribute of Loyalty+ is that it is based on engagement -- tailoring the rewards to your customers based on the desired action, not just for transactions. Loyalty+ Campaign Manager gives you the tools needed to track your campaigns and modify as needed in order to create more meaningful and valuable customer experiences. So whether you are looking for a simple loyalty program platform to integrate into your store or something that can harness the power of customer lifecycle management, Loyalty+ is your go-to to establish a more customized inclusive program that you and your customers alike can thoroughly enjoy.
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