You can choose to roll with the punches or fight against them. Either way, the world is getting faster and if you choose to not keep up, you will likely lose out on potential customers than you would if you chose to adapt and change how you market your business.
For the last ten years there has been a drastic increase in global technology usage. Advertising in the yellow pages at the back of the phonebook used to be the best way to attract new customers. However, in recent times you are now able to take advantage of Google and social media platforms to do the same thing but much better.
How often do you walk into a restaurant or business and a pop-up appears on your phone screen asking if you’d like to connect to the establishment’s WIFI? If you haven’t, expect to soon. At this point in time, most people are glued to their phone screens, anticipating for that little message to appear while waiting in line.
You might think that this whole notion of constantly looking at a phone or computer screen is ridiculous. Some might agree. However, the future is gradually moving towards virtual space. So instead of fighting against the future, offer free WIFI for your customers. Free WIFI might seem a cheap commodity but it can really impact the perspective of a prospective customer. They will take notice and choose to flock to your establishment over another that might not offer it.
Social media also plays an important role in restaurant marketing -- more so than it did in the internet’s infancy at the turn of the millennium. Use these platforms to your advantage. Create brand awareness and loyalty among your customers. You won’t regret doing so.
While we are on the topic of social media and technology, consider signing up for one of the many food delivery applications. UberEats, DoorDash, and BiteSquad are just a few of the food delivery companies that you can partner with to increase the reach of your restaurant.
The new method of advertising and marketing has shied away from the physical, becoming more in tune with cyberspace and the internet. If in fact times are changing, why not change with them? Adapt, grow and create a business that you want to last for years to come.