Whether you’ve owned a restaurant for
years or you’re just getting started in the industry, attracting
customers to keep your business going can be a challenge. Some
promotional tactics can be pretty effective for the type of patrons you
want to attract, while others can prove to be useless, no matter how
much effort you put into your marketing campaign. Here are some of the
most effective marketing 101 for restaurant owners tips to let people
know that you are in business and ready to serve them delicious food.
Organize Your Efforts
Whatever you decide to add to your
marketing mix, having a plan to keep everything focused in one direction
is critical. If your online marketing doesn’t match what you show in
your store, or what you are telling your customers while they are with
you, it could be an issue. Consistency and organization are easier if
you track what you are doing and what is leading to sales. As Toby Scammell points out,
you need to be using a platform that allows you to track analytics,
compare your sales to competitors, and manage reviews easily. Organizing
all your efforts in one place makes it easy to get an idea of how
everything works together.
Once you know what your marketing
focus will be, make sure that you use vibrant visuals to accompany your
marketing. The photos of your food should be attractive and accurate.
People “eat” with their eyes first, so having good looking food is going
to draw more customers.
Many people are turned off when they can’t find pictures of what you
are serving so make sure you get professional photos taken that you can
share with your online audience.
Everyone loves free stuff, and
offering this can draw people to your restaurant better than almost
anything else. When people visit your restaurant, afford them a chance
to earn points toward free or discounted food items. If you want to use
this as a marketing tactic, it’s best to develop an app for your
restaurant, so that customers can access the app at any time to see how
many loyalty points they’ve accumulated and which items they are
eligible for because of the points they’ve earned. The more people who
eat at your restaurant, the more points they’ll earn, and if the food
and service are great, they’re likely to come back for more.
Pay Attention to Reviews
The comments that customers make about your restaurant and your food can make a huge difference
in the amount of traffic you see. When potential customers look you up
online, reviews can play a huge part in their decision. Encourage your
customers to leave reviews, and make sure you monitor what they are
saying. If they leave a bad review, respond to it and offer to correct
the problem. When they leave a great review, make sure you thank them
for it. The more engagement you can encourage, the more likely you are
to leave a favorable impression of your food and your business.
Restaurant marketing and online
engagement will help you succeed, as long as you execute it properly.
Make sure you have a plan, great pictures, and identify ways to appeal
to your local community.
Would you like to learn additional ways to simplify the daily operations within your restaurant?